Empowering real estate buying and selling in Hawaii!

Every day people make the largest financial decision of their life – buying and selling a home – without the necessary information to determine if they're paying or receiving a fair price.

At Nalula, we strive to bring transparency to the real estate industry – exposing essential data and current market conditions – so you can make an educated buying or selling decision.

Smart Price

A normalized asking price which considers current market conditions to reveal good deals (motivated sellers) and bad deals (unmotivated sellers willing to wait in order to receive a higher offer).

Unique Filters

Nalula allows you to sort by best deals and price per square foot, or filter by target price which unveils overpriced properties you may not have considered.

Market Conditions

Nalula's search lets you know if you're shopping in a Neutral, Buyer’s, or Seller’s Market so buyers can determine how quickly to move and inform sellers how flexible they need to be with their pricing.


Jeff Berzolla started Nalula in 2020 with a desire to pool all of the essential information an informed buyer needs to make a smart offer on a real estate purchase. Frustrated by personal searches to buy real estate and only finding websites that were simply a regurgitation of the local MLS info, Jeff knew it could be done better. So much incredible data exists on how to determine a smart price for a home but it's often not easy to find nor is it all collected in one place, in an easy to digest format. Solving this problem is what inspired Jeff to create Nalula.

Jeff started working in the online industry in the late 90s and has worked for, consulted for and started several successful web-based businesses. Jeff founded, grew and sold the largest vacation rental technology and marketing company in Hawaii.


Nalula is affiliated with David E. Buck REALTOR® RB-20368 and Harcourts Island Real Estate You will see properties on our website represented by Mr. Buck and Harcourts as well as by other members of the various MLS services in Hawaii.

4614 Kilauea Ave Suite 206
Honolulu, Hawaii 96816.